Thursday, February 01, 2007

 

No fire sale

Coldwell Banker is owned by a company called Realogy Corp., which also owns Century 21, ERA and Sotheby's International Realty franchises and also a brokerage company called NRT Inc., commercial brokerage operations and relocation and title businesses. So Realogy is a big firm. It is on the market for a paltry $9 billion. It looks as though the company will be bought by an affiliate of Apollo Management LP, a private equity fund.

The deal has to be approved by the shareholders. Realogy was a spinoff of Cendant Corp. And to sort of keep this all in the family, Apollo also owned NRT with Cendant before Realogy was spun off from Cendant.

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